Explainer videos are short! They begin with a problem and end with a solution to that problem. You can use explainer videos to introduce your new product, service, or company, or even to clarify an FAQ for customers who need to see things to understand things.
If you don’t have an explainer video yet, but your competitor does, then they have an element of persuasion on their side that you don’t. I have discovered that explainer videos are effective marketing tools as they typically increase your conversion rate by 20%.
Are you being apprehensive about making an explainer video just because it’s too expensive?
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